MARKETING AND CX EXECUTIVE
Operating at the intersection of marketing strategy, digital product and experience design
Eliot is an experienced marketing and digital transformation leader who develops strategies and initiatives that leverage the latest marketing technologies and experience design techniques in building a company’s brand or products to drive demand and create customer lifetime value. Having spent over 17 years in agency, consultancy, and brand-side marketing roles, he's learned the importance of design thinking and employs a highly collaborative, data-driven approach to solving complex business problems - the end goal being to deliver an exceptional customer experience that maximizes value for the business and the user.
Over the course of his career, he has led the design and development of dozens of integrated marketing campaigns across web, mobile, display advertising, SEO/SEM, social, email, CRM and offline channels. He has the ability to design, build and nurture high performing teams that are passionate about delivering strong results while having fun in the process. He has a strong operational and analytical mindset rooted in rapid prototyping and agile methodologies, with excellent knowledge of the marketing technology and data landscapes.
Canadian-born, Eliot now resides in the SF Bay Area with his wife Stacey, daughter Isla and dog Winnie. When he has a free moment to spare, you’ll almost certainly find him on the water, surfing or in the mountains, biking.
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SPECIALIZATIONS
EXECUTIVE LEADERSHIP
MARKETING STRATEGY
DIGITAL TRANSFORMATION
DIGITAL PRODUCT STRATEGY
INTEGRATED MARKETING
DEMAND GENERATION /
PAID MEDIA STRATEGY
CUSTOMER EXPERIENCE
EXPERIENCE
DESIGN
MARKETING TECHNOLOGY
CUSTOMER INSIGHTS & ANALYTICS
SEGMENTATION & MARKET ANALYSIS
OPERATIONS & PLANNING
PORTFOLIO OF WORK
PROFESSIONAL EXPERIENCE
DIRECTOR, GLOBAL DIGITAL MARKETING
MICRON TECHNOLOGY
May 2020 - May 2021
Directed a results-oriented global team of digital marketing practitioners across web and mobile, paid media/ advertising, digital events, social media, SEM, SEO, email and analytics with a focus on driving growth, engagement and advocacy for the brand.
GLOBAL SOCIAL MEDIA LEADER
Dec 2019 - May 2020
Led the global and regional teams responsible for Google Cloud’s social editorial strategy and owned, paid and earned social programs.
DIGITAL MARKETING AND CX LEAD
PWC
Aug 2014 - Dec 2019
Directs large teams of cross-functional professionals across strategy, design, analytics, technology, and project management in digital strategy development for B2C and B2B brands across technology, financial services, retail, automotive and healthcare verticals.
HEAD OF GLOBAL SOCIAL MEDIA AND CAMPAIGNS
KPMG
Jul 2011 - Aug 2014
Developed the company’s global social, business, and content strategies, positioning KPMG as the most engaged Big 4 firm and moving the company from fourth to second in terms of share of voice. Built the global social media, content, and analytics teams, and grew to a team of 8 direct reports.
DIGITAL STRATEGY, MANAGER
BANK OF MONTREAL
Aug 2008 - Jul 2011
Led the digital marketing strategies for BMO’s brokerage and private banking lines of service, with a focus on client acquisition and retention leveraging web, display, social, email, search, and affiliate marketing channels.
DIGITAL PLANNING, ACCOUNT DIRECTOR
GREY GROUP
Jun 2006 - Aug 2008
Managed key accounts across the technology, telecommunications, and tourism sectors. Planned and managed online acquisition and retention campaigns for Blackberry’s professional services, financial services, SMB and government verticals, exceeding annual impression, click, and visit forecasts. Secured first social media sale in company history.
BRAND & LOYALTY MARKETING, ACCOUNT MANAGER
AIMIA
May 2003 - Jun 2006
Managed key accounts across the financial services and automotive sectors. Developed brand and loyalty marketing strategies for brands such as Royal Bank of Canada, BMO Financial Group, Ford, and Vancity Visa.
ACADEMIC EXPERIENCE
1996 - 2000
UNIVERSITY OF NEW BRUNSWICK
BACHELOR OF ARTS
MULTIMEDIA MANAGEMENT
2002 - 2003